Etruscans 4.0 – Development Opportunities for Cultural Tourism – Piombino, 20 May

The Etruscans, an opportunity to develop cultural tourism in Tuscany and central Italy: this is the theme of the conference that will be held on Saturday May 20 in Piombino (Tuscany/Italy), inside the Archaeological Museum, and that it will see a rich program of interventions and speakers confronting the theme of valorisation of the territory and of the experiences in progress.
In the wake of the great interest and constant growth of which cultural tourism is the protagonist, becomes important to compare the experiences of the Lazio and Tuscany regions, two regions where Etruscan Civilization has left important traces both from the environmental and landscape point of view and cultural and archaeological heritage. A dialogue aimed at building synergies capable of implementing cultural tourism offerings through the valorisation of local peculiarities and the use of technological innovation, today more than ever indispensable for adequate competitiveness in international markets.


h. 09.30 Welcome greetings
Moderator: Sabrina Busato, President FEISCT – European Federation Historical, Cultural and Tourist Itineraries
Institutional Greetings:
Massimo Giuliani, Mayor of Piombino
Eugenio Giani, President of the Regional Council of Tuscany

h. 10.00-13.30
Francesco Ghizzani Marcia, President of the Society “Parchi Val di Cornia”
The cultural offer through technological innovation

Gianluca Bambi, Firenze University
The Etruscan itineraries in Tuscany, the mapping

Marco Buselli, Mayor of Volterra
“Cultural heritage and tourist development, a winning combination”

Antonio Barone, Director of the Phoenicians’ Route – Cultural Route of the Council of Europe
The Phoenicians’ Route as an aggregator for the Etruscan Cities Network

Simone Quilici, Lazio Region 
Valorization of the cultural heritage of Lazio

Stefano Romagnoli, Tuscany Region 
The proposal of Tuscan paths and routes, for an offer integrated with Central Italy

Michela Bagatella, Plein Air Magazine Editorial
Recreational tourism as an added value for the territories

Fabio Cacioli, Director Travel Ability
Accessibility for an open bid to new markets

Gianni Anselmi, Regional Councilor 
Cultural tourism for the development of the coast

Stefano Ciuoffo, Tourism Councilor of Tuscany Region

Lunch Break

Afternoon – h. 14.30
Working Table – coordinates Stefano Tacconi, Feisct
Alessandra Casini, Director of the National Park of the Grossetane Metalliferous Hills

Identity of the territory for tourism promotion

Giulio Ranaldi, Federico Rubini, Anticae Viae, along the Paths of History
Promotion and enhancement through historical reenactment events from Evo Antico to the Renaissance

Emanuela Biscotto, Cimina Variation of the Via Francigena – Antonio Correnti, SEA Tuscia, Spinoff Tuscia University
“Walking and experiential tourism as a resource for the valorisation of the territories and villages: the case of the Cimina Variation of the Via Francigena”

Pierluigi Olivieri, Project manager Active holiday! Network
Outdoor for enhancing the usability of the trails

Sandro Vannucci, Journalist Rai
Via Clodia and territory

Fiorelli Luigi, Feisct delegate for the Lazio region
Promotion experiences in the Lazio area

Giancarlo dell’Orco, President Maremma Networking School, Tourism and Territory
The School for Territorial Marketing

Marco Maltinti, Civico8 – Tuscany Experience 
The story of places in the digital era

Alberto Antinori, Geoinformatix
Technologies and innovation for the enhancement of cultural heritage

Andrea Trincanato – MyLoveItaly, T.O
Outdoor for Cultural Tourism

Federico Fulceri, Itouch&Tour
A network for the territory, the Etruscans’ coast

Valter Giuliani, Consortium Elba Taste
Enogastronomy, territory and local development

Carlo Barberi, Point of View Network
Equestrian tourism in Tuscany

Gianfranco Bracci – Essayist, writer and environmental guide
The Etruscan Way of the Iron, from Elba to the Adriatic, between cultural hiking and novel

At the end of the meeting – Visit to the Archaeological Museum of Piombino