The Phoenicians’ Route and the European Route of Ceramics, two Cultural Routes of the Council of Europe, signed a Collaboration Agreement aiming at safeguarding and promoting the tangible and intangible cultural heritage of Euro-Mediterranean history, in order to launch joint activities and strategies for cultural and tourism enhancement favouring their respective territories.
On 23 July 2021 the two Cultural Routes certified by the Council of Europe “The Phoenicians’ Route” and the “European Route of Ceramics” signed a relevant collaboration agreement, with the aim of promoting and disseminating the tangible and intangible cultural heritage connected to products, places, traditions, civilizations at the basis of European values.
The agreement aims at promoting opportunities exchanges between these two Cultural Routes that tell millennial stories, stimulating a new co-planning and collaboration in terms of analysis, creation of tourist products between neighboring territories while belonging to different cultural routes, as well as actions to enhance the territory, promotion of sustainable, creative and experiential tourism, both linked to local communities and to a network with a European and international scope.
The Phoenicians’ Route and the European Route of Ceramics will work together on the development of marketing, study and analysis activities; organization of events, exhibitions, seminars, training activities, meetings involving civil society; promotion of exchanges between young people from their respective countries; collaboration for international projects; organization of joint communication actions, promotional campaigns, promotional tours and more.
The two Routes’ topics perfectly intertwine, since the art of ceramics is inextricably linked to the first trade exchanges by the ancient civilizations of the Mediterranean. On the one hand, it reflects the shared identity of Europe and, on the other hand, the local peculiarities of different territories. It also reflects technical progress, art trends and ideological aspirations at the basis of ancient civilizations.
For this reason, the two Routes worked on the idea of launching and developing joint initiatives.