Projects

2017

The project was born with the aim of designing and developing training actions able to provide adequate and innovative transversal skills for the achievement of a new professional title of “Incoming services technician specialized in Social and Accessible Tourism” – or other under development – as a qualification recognized in Europe (MEC).

General goals:

  • to outline the skills necessary to carry out the profession of expert of Social Tourism in Europe;
  • to obtain recognition of the qualification and profession by Spanish institutes and, if possible, also by the project partners’ countries;
  • to prepare the necessary material that can be used in the various training centres (manuals, teaching materials, etc.);
  • to test the validity of the proposal through pilot courses organized in the project partners’ countries;
  • to promote and disseminate the project through media and social networks.

Strategic goals (stakeholders should receive appropriate training in the following areas):

  • Social responsibility of companies in all aspects, with particular attention to integration into the world of work and integration into the community.
  • Solidarity, especially regarding the aspects of economic, social and physical accessibility in the tourism sector.
  • Sustainability, with particular attention to the involvement of local actors in the management of natural and cultural resources in the various destinations.
  • Transversal approach aimed at inclusion in general policies and tourism development.

The goal is to gain the recognition of the profession both in the countries involved in the project, and at European level through the Europass.

The effects resulting from the project can be considered as other currently underway activities within the Phoenicians’ Route, the so-called “Smartways“, the “Phoenicians’ Route Interpretation Centres”, the events included in the annual program “Ancient Mediterranean Days” in particular, and more.

Project’s partners:

  • University of Jaén (Spain) – Cultural Itineraries Laboratory
  • Adesper (Spain) – Organization for Sustainable Development and Promotion of Rural Employment
  • OITS (Belgium) – International Social Tourism Organization
  • Development Centre Siksali (Estonia)
  • The Phoenicians’ Route – Cultural Route of the Council of Europe

2010-2016

Inter-regional Tourist Development Project Law 135/01 funded by Sicilian Region

In the setting of the Inter-Regional Tourist Development Project Law 135/01, named “Itineraries in Culture, History, Traditions, Landscapes of the Sea and Mines of the Sea”, the Phoenicians’ Route realized the following activities:

  • Identification of thematic itineraries related to the Phoenicians’ Route and aimed at an action of rediscovery of the Sicilian territory and its unexplored tourist potential, thanks to the identification of places of high landscape and evocative level linked to the sea and the salt mines, whose tourist potential is linked to the forms of experiential and slow tourism, now a new frontier for national and international tourist circuits.
  • Organization, elaboration of the related texts of communication and cultural and tourist valorisation, of marketing strategies in collaboration with the Tourism Sport and Entertainment Department of the Sicilian Region and the Taormina Book Festival Association, partner of the project.
  • Organization of specific workshops and thematic forums for categories of stakeholders, in conjunction with other animation actions planned by other partners.
  • Editing of contents for a national press campaign through the most accredited monthly and tourism magazines.

The 5 itineraries identified by the Phoenicians’ Route have been presented and narrated through a prestigious exhibition of literature and music called “Landscapes of the Sea”, which included 5 cultural events with Italian and international guests to present the themes of each itinerary and the links with the territory and the culture of Sicily, to create moments of reflection on current topics and pay homage to emblematic places that have inspired many pages of literature. Among the guests we mention: Tahar Ben Jelloun, Danilo Rea, Santo Piazzese, Gaetano Savatteri, Giovanni Brizzi, Matteo Collura, Vittorio Sgarbi, Dacia Maraini, Luis Sepulveda, Francesco Cafiso, Mariano Rigillo, Alberto Bilà, Francesco Buzzurro and others.

Shown below the program of the events:

June, 16, 2016 – Palermo
Presentation of the Itinerary: Al Idrisi and Ruggero’s Book. Sicily seen from the sea

October, 1, 2016 – Marsala
Presentation of the Itinerary: Phoenicians and Greeks in Sicily: landscapes, atmospheres, cultures.

November,5, 2016 – Syracuse
Itinerary of Places of Memory: Salt Pans, Tuna Fishing Centres, Towers and Sea Mines

November, 6, 2016 – Agrigento
Presentation of the Itinerary of the Taste and the Mediterranean Diet

November, 17, 2016 – Catania
Presentation of the Itinerary: Goethe’s journey to Sicily and the Grand Tour

Itineraries for the enhancement of naturalistic tourism

The project funded by Sicilian Region with the resources referred to Excellence Project “Itineraries for the enhancement of naturalistic tourism” Law 296/2006 art. 1 c. 1228, was born with the aim of promoting the planning and implementation of tourist itineraries, including interregional ones, dedicated to the naturalistic segment. The goal was to place the Sicilian territory on the segment of the tourism market related to the travel motivation “nature” in the specific sense of “nature and active tourism” related to marine element, through targeted actions of specialization and geographical diversification.

Goals:

  • to increase the flow of national and international visitors for travel motivations related to “nature” and sea and support the deseasonalization;
  • to develop the regional and interregional tourism offer for this target in a specialized product logic, safeguarding and enhancing the heritage of rarity and uniqueness of the environment and the land and underwater landscape;
  • to create and expand the network system of the tourism offer specialized on the needs expressed by the segment and the target audience;
  • to design and implement targeted tourism proposals that can be effectively spent on the market, such as: underwater itineraries, fishing tourism, sustainable and responsible boat charter.

To this end, a memorandum of understanding was signed between public and private tour operators, which also envisages the continuation of activities at the end of the project.

Project’s partners:

  • The Phoenicians’ Route – Cultural Route of the Council of Europe
  • GAL – Sicilian islands
  • Tourist District “Selinunte, il Belìce, Sciacca Terme”
  • GAC “The sun and the blue between Selinunte, Sciacca and Vigata”
  • OTIE – Tourism Observatory of European Islands
  • CAST (Centre for Advanced Studies in Tourism) – University of Bologna. Rimini Campus
  • Consortium Pantelleria Island
  • Tour operator: Sicilvision
  • Tour operator: Findyouritaly
  • Municipalities of Pantelleria, Ustica, Lipari, Malfa

Other participating territories
Municipalities of: Barcellona Pozzo di Gotto, Castelvetrano, Favignana, Furnari, Giuliana, Mazzarrà Sant’Andrea, Montallegro, Pantelleria, Siculiana, Terme Vigliatore, Ustica.

Made products:

  • Website www.marenaturasicilia.it in collaboration with CoopCulture
  • Multimedia App “Sea, Nature, Sicily” in collaboration with ArcheoFrame Lab – IULM University of Milan (Apple Store)

Project funded by Sicilian Region with the resources referred to Excellence Project “Cult and Culture – Religious tourism itineraries” Law 296/2006 art. 1 c. 1228.

Through the project funded by the Tourism Department of the Sicilian Region, in order to promote and achieve tourist itineraries dedicated to cultural and religious segment in Sicily, the Phoenicians’ Route coordinated a series of proposals disseminated in different Sicilian territories, in order to enhance the assets of historical-religious interest of different cultures and common values.

In collaboration with Itineraria society and “Il Movimento Lento” Association, a cycle path has been mapped and geo-referenced, from Erice Montagna Sacra to Agrigento, following inland itineraries developed according to forms of slow tourism (Download the App)

A web portal dedicated to the project was also created (www.siciliasacra.net) through which you can make a journey through religion and spirituality in Sicily, receive all the necessary information and discover the multiple opportunities linked to these three themes:

  • Places of today’s religiousness and spirituality: Sanctuaries and traditions
  • Places of religiousness and spirituality of Ancient Mediterranean Civilizations
  • The Way of Passion, rites of the Holy Week

More than a hundred hospitality facilities have been identified and selected along the itineraries to provide the necessary services.

Projects’ partners:

  • The Phoenicians’ Route – Cultural Route of the Council of Europe
  • “Il Movimento Lento” Association
  • Municipality of Castelvetrano
  • Municipality of Bagheria
  • Municipality of Leni
  • Touristic District “Selinunte, il Belìce e Sciacca terme”
  • Pro loco Sciacca Terme Touristic Association
  • Freefly Tour sas
  • Ata Hypsas Hotel Tourist Association
  • C.s.r.t. Association Marettimo
  • Marrone Travel

The project, promoted by El Legado Andalusì Public Foundation, attended by some itineraries including The Phoenicians’ Route, the Via Francigena and the Route of the Olive Tree, was named “European Network for youth and women entrepreneurship development in cultural tourism”, within the Euroempleo Program, financed by the European Social Fund (ESF) and the Employment Service of Andalusia (SAE), and was born with the goal of offering young people and women who had lost a job or who aspired to find an employment the opportunity to take part in training sessions to get an idea of the potential demand for products of this type and how they could be produced.

The primary purpose was to enable the target audience to find new forms of employment in the field of cultural tourism. Training courses have been organized to improve the quality of employment and to combat job insecurity and unemployment. Within the training program, the topic of self-employment and women’s work in the field of cultural and rural tourism was also debated, touching upon crafts, catering, hotel industry, tourist guide services and different types of companies associated with this sector. Moreover, several days of exchange of good practices were organized in companies of the sector. The involved routes made their contribution by presenting some specific case studies and participating with a delegation of cultural and tourist operators from the territories of the respective routes, to the final event where they recounted their experience.